Today we are amped up to announce our latest innovations, a new $5.6M seed investment led by TechOperators and a strategic partnership with JAMF – all powering the future of Autonomous User Security! Since our launch last year (exactly #42424), we’ve seen incredible momentum and positive feedback from the market - customers, partners and industry experts. The new round includes participation from Cota Capital and WestWave Capital, as well as security industry veterans – Brian NeSmith (Co-founder, Arctic Wolf), Ash Devata (CEO, Greynoise; ex-VP Product, Duo/Cisco), Shawn Bass (CTO, Citrix), and Kabir Barday (Founder and CEO, OneTrust).

The market has endorsed our innovation of an AI Powered, Human Activated approach to automate end user security. It’s the industry’s first product holistically designed to interact with end users that amps up both user security & user experience. Since day one, ​​our mission has been to create a platform loved by employees, Security & IT teams – that brings them all together to secure their business. Our vision is to help Security and IT teams build and develop their Net Promoter Score (NPS) that fosters a positive culture of security without all of the toil!

Why we chose this mission

We’re solving an age-old problem: security feels like a roadblock to productivity, prompting employees to find workarounds that create major vulnerabilities. But employees often do not know what or how to be responsible for their security. What we have in the industry is a failure to communicate and inform in a way that meets employees where they are. Instead we bombard them with incessant security awareness trainings and simulation tests which are seen as a burden by the user population. And AI now makes all those trainings and tests look glitzy and shiny, but they rarely deliver value beyond compliance objectives - they still don’t improve user security posture.

We’re focused on solving that hard problem – of user security posture automation. With a responsible and acceptable use of AI, we believe that it can be made autonomous with a human activated approach – what we call human-in-the-loop automation. Having the user in the loop keeps the humans involved in AI.

Why should user security be autonomous?

Today, most user security work is centralized — funneled through overburdened IT and security teams who are expected to chase every task, ticket, and user behavior. To decentralize security means shifting ownership out to where risk actually lives — empowering the people, devices, and systems at the edge to take action directly.

To make user security autonomous means those actions happen intelligently and automatically — without needing tickets, follow-ups, or top-down enforcement. That's the ethos behind what we're building : a system where user security happens in real time, by design — not by escalation.

Everyday, when we engage with modern security & IT teams, this is what they want - to see the command of security be decentralized and embedded in every team, and democratize security to be personal and proactive. It's a world where every user participates in their own security, collectively building a resilient company security posture. We’re not far from achieving this reality.

Why Amplifier?

Simply put, our customers view Amplifier as the system of record for user risk, and the system of action that engages users to reduce it. Amplifier closes the gap that security tools cannot address - by guiding the right person to take the right action, which helps users understand the 'why' thereby unlocking true engagement and value. We help create the resilient enterprise that companies have all been chasing, so they can stop chasing their users.

Our latest innovations have made this a reality for customers : User Security Graph and AI Automation Studio – a combination that enables orchestration of security workflows while giving employees a seamless, low-friction experience. It’s why Jamf has partnered with us for a deeper integration between our products, which we’re showcasing next week at Jamf’s booth at the RSA Conference in several spotlight sessions.

This sums up our biggest motivation to partner with Dan Ingevaldson and Kevin Skapinetz at Tech Operators who led our new seed round. Dan and Kevin are on the same frequency with us - they’ve seen incumbent and new security companies in this space still treat users as passive participants without respecting users’ intelligence – like NPCs (Non Playing Characters) in a video game. Amplifier flips the script, engaging employees to make security intuitive, friendly, and actionable. Together with Dan, Kevin and the rest of our team, we are amped up to power the future for Autonomous User Security!