The following Privacy Statements explain who we are and the different ways in which we collect, use, and disclose personal data about you, and how you can exercise your privacy rights. Please take the time to read these Privacy Statements in their entirety to ensure you are fully informed. Note that we may provide additional information about our privacy practices that are specific to one of our websites, events, products, or services or apply to residents of a certain jurisdiction.
PRIVACY STATEMENT FOR AMPLIFIER MARKETING. Our Marketing Privacy Statement covers our privacy practices as a controller in connection with our websites, events and marketing communications.
PRIVACY STATEMENT FOR AMPLIFIER SAAS. Our Services Privacy Statement covers our privacy practices as a controller in connection with the use of our hosted software applications and related support services. The Services Privacy Statement also describes our privacy practices with respect to customer and partner contact and account management information we process in connection with the purchase and use of our products and services or technology provided by our partners to our customers.
If you have any questions or concerns about our use of your personal data, please contact us using the contact details provided at the bottom of these Privacy Statements.
This Privacy Statement (“Marketing Privacy Statement”) applies to our collection, use, and disclosure as controller of: (i) information obtained through the Amplifier websites that link to this Marketing Privacy Statement ("Website"); (ii) information collected at event registration or attendance information for events hosted by us or our business partners where we collect information from registrants and attendees (“Events”), or (iii) marketing communications that we issue to you where we have obtained your contact details in some other manner.
Amplifier Inc., including its subsidiaries and affiliates (collectively, "Amplifier," "we," or "us") respects the privacy of users of its Website (as defined below) and registrants and attendees at its Events (as defined below), and of individuals with whom we may otherwise interact with for marketing purposes (collectively, “Data Subjects”).
ADDITIONAL INFORMATION FOR INDIVIDUALS RESIDING IN CERTAIN U.S. STATES. If you are based in California, Colorado, Connecticut, Utah, and Virginia, please see the “Additional Disclosures for Individuals Residing in Certain U.S. States" section to see additional information about how we process your personal data.
We collect several types of information from and about Data Subjects that broadly fall into the following categories:
1. Information we collect from you:
2. Information from third parties or information which is publicly available.
From time to time, we may collect and use information we receive about you from third parties in connection with your use of the Website or attendance to an Event or other marketing related activities. For instance, we may receive information about you from our business partners related to your registration information for Events or from other vendors where you have expressed an interest in Amplifier products (including by downloading a Amplifier digital asset or giving consent to receiving marketing materials). We also use third parties for reporting and analytics to measure the effectiveness of our Website and marketing efforts, and to identify areas for improvement.
We may combine information we collect from third parties with information you provide us to update, expand, or provide you with tailored information regarding our products, services, and Events. We may also collect information about you where you have made it publicly available.
As you navigate through the Website, we may also automatically collect details about your visits to the Website, including your IP address, usage patterns, traffic data, location data, logs, other communication data, and the resources that you access, as well as information about your device and internet connection, including your operating system and browser type.
We also collect some of this information using cookies and similar tracking technologies through others that we engage to provide analytics services, serve advertisements, and perform related services across the web and in mobile apps. You can turn off cookies used for ad targeting purposes by accessing the “Cookies Preferences” link in the footer of the site.
When you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
Some of the activities described in this section may constitute “targeted advertising,” “sharing,” or “selling” under certain state privacy laws. See “Additional Disclosures for Individuals Residing in Certain U.S. States" for more information and the privacy rights available to residents of these states, with respect to these practices.
We may process personal data that we collect about you for the following purposes:
If you ask us to contact you about goods and services, we may use your personal data, or permit selected third parties to use your personal data, to contact you about such goods and services. You can withdraw consent at a later time by clicking on the “unsubscribe” link located in the emails we send you. For more information, see the section on “Your Privacy Rights“.
Additional information about our privacy practices with respect to our collection and use of information from Events may be found in additional privacy statements on the registration sites for Events hosted by us, where relevant.
Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we collect it.
To the extent that we process personal data as data controller, we normally do so on the basis of our legitimate business interest to do so (taking into account the fundamental privacy rights of any relevant individuals), and / or in performance of a contract, and / or on the basis of compliance with a legal obligation, and / or on the basis of consent, depending on the specific activity involved.
We may disclose personal data about you to the following categories of recipients:
We may also disclose aggregated or de-identified information that cannot reasonably be used to identify you. Amplifier processes, maintains, and uses this information only in a de-identified fashion and will not attempt to re-identify such information, except as permitted by law.
Amplifier stores and processes any personal data collected in connection with Data Subjects in: (i) any country where we have facilities, (ii) any country in which we engage service providers; or (iii) any country where Events are held.
For international transfers of personal data from the European Economic Area ("EEA"), the UK or Switzerland, we implement such measures as are necessary to ensure we provide appropriate safeguards for the transferred data, including through the use of Standard Contractual Clauses or another lawful transfer data transfer mechanism.
Amplifier maintains appropriate technical and organizational measures designed to protect the personal data of Data Subjects from accidental or unlawful destruction, loss, alteration, unauthorized disclosure, and access. Amplifier personnel and service providers with access to personal data of Data Subjects are required to keep such information confidential and secure.
We will retain your personal data if we have a business need to do so or for as long as is needed to fulfil the purposes outlined in this Privacy Statement, unless a longer retention period is required by law (for example, to comply with applicable legal, tax, or accounting requirements).
When we have no ongoing legitimate business need to process your personal data, we will either delete or anonymize it or if this is not possible (for example, because your personal data has been stored in backup archives), then we will securely store your personal data and isolate it from any further processing until deletion is possible.
In accordance with applicable laws, we provide you with certain choices regarding the information you provide to us. Depending on where you reside, you may have the following rights:
Please note that in order to fulfil your request, we may need you to provide certain information to verify your identity. Additionally, depending on where you reside, you can use an authorized agent to exercise your rights. We may request evidence that you have provided such agent with authority to submit requests on your behalf, and / or ask that you verify your identity directly with us. If you are an authorized agent seeking to make a request, please contact us at privacy@amplfiersecurity.com
To exercise certain of your rights under applicable laws, you may submit a request to privacy@amplfiersecurity.com. Alternatively, you may contact us using the details in the “Contact Information” section below.
California, Colorado, Connecticut, Utah, and Virginia have enacted consumer privacy laws that grant their residents certain rights and require additional disclosures (“State Laws”). If you are a resident of one of these states, this section applies to you.
Additional Disclosures
For more information about the specific data points we collect, and the sources of such collection, please see the “How We Obtain Information” section above.
Information on how we use this personal data is described in the “How We Use Information Collected” section above.
Information on how we disclose personal data is described in the “How We Disclose Information Collected” section above.
As required by certain State Laws, below we use two different tables to explain this same information, including the categories of personal data we collect (and have collected over the preceding 12 months), the types of entities to which we disclose such personal data, and the ways we use each category of personal data.
Collection, Use, and Disclosure of Personal Data
Personal Data that we “Share,” “Sell,” or Use for “Targeted Advertising”
We disclose the following categories of personal data to show you ads promoting Amplfier on other websites and services. These activities may constitute “sharing,” “targeted advertising,” or “selling” under certain State Laws and you have the right to opt out of having your information used or disclosed for these purposes. See below for details about opting out.
Other Details about our Information Practices
Your Privacy Rights
Opt-Out of Sales, Sharing, and Targeted Advertising
As described above, you have the right to opt out of having your information sold, shared or used for targeted advertising.
Access, Correction, and Deletion
You have the right to (1) request to know more about and access your personal data, including in a portable format, (2) request deletion of your personal data, and (3) request correction of inaccurate personal data To request access, correction, or deletion of your personal data, please submit your request to privacy@amplfiersecurity.com. Once we receive the request, we will verify your request. Event registrants and attendees may update their user profiles for Events we host by logging into the applicable event website or registration page.
Please see the “Your Privacy Rights” section above for more information about your privacy rights and how to exercise them, including how authorized agents can exercise rights and how we may verify your request.
Non-discrimination
We will not discriminate against you if you choose to exercise your rights under the CCPA or any other rights you may have in respect of your personal data.
Appeals
You have the right to appeal a decision we make about your privacy rights. If we deny your request, you may appeal our decision by contacting us at privacy@Amplfiersecurity.com. If you have concerns about the results of an appeal, you may contact the attorney general in the state where you reside.
Data Retention
For information on our data retention practices, please see the section “Retention” above.
Third Party Websites and Applications
This Website may link to websites that are not owned or controlled by Amplifier. As such, this Privacy Statement does not apply to information collected on any third-party site or by any third-party application that may link to or be accessible from the Website. This Privacy Statement does not apply to information collected by customers, our business partners, and other third parties, or third-party applications or services, even if this information is collected using our Website or at Events.
Public Forums and Blogs
Please note that any information you post or disclose in public forums will become public information, and may be available to users and the general public. We urge you to be very careful when deciding to disclose your personal data, or any other information in our public forums. Proper access and use of information provided on the Website, including contributions to our public forums, is governed by our Website Terms of Use and known or suspected violations should be reported to us.
Children
We do not knowingly collect personal data from anyone under the age of 16. If you are under 16, please do not attempt to fill out our forms or send any personal data about yourself to us. If we learn that we have collected personal data from a child under age 16, we will delete that information promptly.
Changes To Our Privacy Statement
Amplfier reserves the right to update or change this Privacy Statement from time to time. If we make material changes to this Privacy Statement, we will notify you through an appropriate online notice or other means (which may include, if we have your contact details, notification by email). We ask that you review the Privacy Statement periodically to stay informed about any updates or changes that we may have made.
You can see when this Privacy Statement was last updated by checking the “effective as of” date displayed at the top of this Privacy Statement.
To ask questions or comment about this Privacy Statement and our privacy practices or if you need to update, change or remove your information or exercise any other rights, contact us at: privacy@amplfiersecurity.com. Or
Amplifier, Inc.
Attn: Privacy
5163 Roswell Road
Atlanta, GA 30342
All other feedback, comments, requests for technical support, and other communications relating to the Website should be directed to: info@amplifiersecurity.com
This website is operated by Amplifier Inc. (the data controller), which is a Delaware corporation located at 5163 Roswell Road, Atlanta, GA 30342.
This Privacy Statement (“Services Privacy Statement”) applies to our collection, use, and disclosure of information obtained in connection with the provision and use of our hosted software applications and Mobile Applications (collectively, the "Subscription Service"), and related support services ("Support Services"), as well as professional services, including training and certification (the "Professional Services") that we provide to Customers (defined below). In this Services Privacy Statement, the Subscription Service, Support Services, and the Professional Services are collectively referred to as the "Service."
This Services Privacy Statement does not apply to a Customer's use or disclosure of any information it stores in the Subscription Service. This Services Privacy Statement also does not apply to information or data collected by Amplifier for other purposes outside of or unrelated to the Service.
For the purposes of this Services Notice:
We collect several types of information from and about our Customers, Users and Partners in the course of hosting, providing, maintaining, supporting and improving our Service. We process several types of information from the Service as a data processor for our Customers, including:
We also process certain types of information from the Service as a data controller, including Account Data, Usage Data and certain User login data for certain Services.
We may process personal data within the Customer Data to provide and support the Service. We do not use, disclose, review, share, distribute, transfer, or reference any Customer Data except as permitted in the Customer Agreement or as required by law.
In addition, we may use Account Data for billing, account management and contracting purposes. We process Usage Data for general maintenance, support, security, and improvement of the Service. We also process User log-in data to administer individual accounts related to training/learning activities.
To the extent that we process Customer Data as a data processor, we do so in accordance with the Customer Agreement and the Customer’s instructions.
To the extent that we process Account Data or Usage Data or certain User log-in data as a data controller, we do so on the basis of our legitimate business interest to do so (taking into account the fundamental privacy rights of any relevant individuals), and/or on the basis of compliance with a legal obligation, and/or on the basis of consent, depending on the specific activity involved.
Where we have prior Customer agreement, we may process Customer Data as data controller for the purpose of training Amplifier’s artificial intelligence (“AI”) and machine learning (“ML”) models. Any processing is conducted on the basis of the legitimate interests of both Amplifier and our Customer, in order to improve of these AI and ML models and, therefore, to provide a more accurate and reliable service to Amplifier’s Customers and Users. Where applicable, we also take steps to minimize the amount of personal data processed for this purpose. Users may exercise their right to object to this processing by contacting us. For further information on the exercise of your rights please see section “Your Privacy Rights” below.
We may disclose personal data comprised in Customer Data, Account Data or Usage Data to the following categories of recipients:
(App’s) use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy - https://developers.google.com/terms/api-services-user-data-policy#additional_requirements_for_specific_api_scopes, including the Limited Use requirements.
We may store and process Customer Data, Account Data and Usage Data in: (i) any country where we have facilities, and (ii) any country in which we engage service providers.For international transfers of personal data from the EEA, UK or Switzerland, we will implement such measures as are necessary to ensure we provide appropriate safeguards for the transferred data, including through the use of Standard Contractual Clauses or another lawful transfer data transfer mechanism.
We maintain an information security program designed to protect personal data which we process from accidental or unlawful destruction, loss, alteration, unauthorized disclosure or access. The Customer Agreement sets out specific details on how we secure Customer Data. The Subscription Service allows Customers to implement and configure their use of the platform and enforce their security requirements. Amplifier has a dedicated team responsible for monitoring and responding to security incidents. Amplifier notifies Customers of security breaches in accordance with the Customer Agreement.
We retain Customer Data according to the timeframes set forth in the Customer Agreement.In circumstances where we are a data controller, we retain personal data only for so long as we have an ongoing legitimate business need to do so (for example, to provide you with a service you have requested or to comply with applicable legal, tax, or accounting requirements, or to maintain a record of consent preferences).
We may obtain additional information through Mobile Applications that Customer or their Users download to their mobile device (“Device”). Mobile Applications we provide may obtain or collect information from a User’s Devices in connection with the User’s use of the Subscription Service, and are designed to interoperate with the Subscription Service; for instance, to provide a User with access to information within the Subscription Service or to provide information from a User’s Device to the Subscription Service.
In order to provide and operate the Mobile Applications, we need certain information from the User, and without that information our Mobile Applications wouldn’t work (or wouldn’t work very well). For example, we ask Users to provide some personal information, such as login credentials to access and use the Subscription Service through the Mobile Applications. In addition to the personal information Users provide, we also collect certain other personal information through the use of our Mobile Applications. For instance, Mobile Applications may use a Device’s geolocation data to provide services available through the Mobile Applications, including to send Users notifications. If a User has geolocation turned on, the Mobile Applications will, from time to time, tell us about a User’s Device’s location even if a User is not directly interacting with the Mobile Application. It may also tell us about a User’s Device location while the User is interacting with the Mobile Application. We may only be able to collect some of this information if the Device settings allow it, so Users should always review our Mobile Applications settings under the Device settings menu to select what information Users are happy for apps like ours to access or not to access.
Our Mobile Applications may also provide us with information related to a User’s use of the Mobile Applications, including information regarding a User’s Devices and OS identification, language, and time zone. Mobile Applications may also collect information regarding a User’s interaction with Mobile Applications, which Amplifier may use to provide and improve the Mobile Application and Services. We may also obtain information when Users report a problem with our Mobile Applications. In addition, we may use information collected by our Mobile Applications to enforce our rights arising from contracts we enter into with the Customer or with a User.
We may disclose User’s information to law enforcement, competent government authorities, court and other third parties where we believe are required to do so by applicable law or regulation (including a court order), or where we believe disclosure is necessary to exercise, establish or defend legal rights or to protect the vital interests of any person. If a third party buys all or part of our business or assets, then we may also disclose User information in connection with the sale. Where we do, we will inform the third party that it is required to use User’s information only for the purposes set out in this Services Notice. We may also share a User’s personal information to any other person with such User’s consent to the disclosure.
In addition to Mobile Applications we provide, third party Mobile Applications may be made available for download to a User’s Devices. The collection and use of information through third-party Mobile Applications (if any) is governed by the applicable privacy notices of such third parties. Contractual terms related to a particular Mobile Application may be found in the End User License Agreement or relevant terms of service for that application.
Since each Customer is in control of what information, including any personal information, it collects from its Users, how that information is used and disclosed, and how that information can be changed, Users of the Subscription Service must contact the applicable Customer administrator with any inquiries about how the Customer uses and discloses personal information contained within Customer Data and how to access, rectify, correct, delete, and port personal information contained within Customer Data as well as object to or restrict the processing of personal information contained in Customer Data.
We provide you with certain choices regarding the personal data you provide to us which we process as a data controller. In particular:
We will respond to such requests in accordance with the requirements of applicable data protection laws. Please note that in order to fulfill your request, we may need you to provide certain information to verify your identity.
Amplifier Applications for Third Party Services
We may also provide applications and integrations hosted by third party services (for example, messenger applications) for mutual customers that we have with such third-party service providers. These applications and integrations will interact with the Subscription Service and our collection, use, and disclosure of information will be in accordance with this Services Notice and our Customer Agreement with the Customer. This Services Notice does not cover such third-party service stores where we make our applications available. The use of any data you make available to such a third party is subject to that party’s privacy policy and your agreements with that party, if any.
Third Party Websites and Applications
Customers, Partners and other third parties, including our consultants, may develop applications (including Mobile Applications) or provide services to you or other third parties using our Service. This Services Notice does not apply to information collected by Customers, our business partners, and other third parties or third-party applications (including Mobile Applications) or services, even if this information is collected using our Service.
Changes to this Services Notice
We reserve the right to update or change this Services Notice from time to time. For clarity, any update or change to this Services Notice will not change or modify the Customer Agreement.
Contact Information
If you have questions or comment about this Notice or our privacy practices, please contact privacy@amplifiersecurity.com, or if you are a Customer or User and need to update, change, or remove information from the Service, please log a ticket through our customer support portal.
For written inquiries, you may contact us at:
Amplifier, Inc.
Attn: Privacy
5163 Roswell Road
Atlanta, GA 30342
Email: legal@amplifiersecurity.com